A purpose is the source of meaning and motivation that drives a player to do their best. Players with a sense of purpose are confident. Team members want to be part of something larger and more important than themselves. A team's goal gives players a more profound sense of connection and meaning.
According to Daniel Coyle, author of The Culture Code, three key elements define high-performing, successful teams:
Belonging: "We are close."
Psychological Safety: "We feel safe."
Alignment: "We share a future"
A team purpose helps align people; it provides a reason why the team exists and why they want to accomplish something. Designing a team purpose helps define a shared future; it gives clarity and motivation and drives players into action.
A team purpose helps translate the overarching 'why' into a more direct, closer, and fulfilled experience. Every player craves to play for a team with a defined purpose.
A purpose defines direction, identity, and design. A sense drives goals. At Next Level Soccer Academy, we help every player find their purpose.
I have used three questions to help players find a team's purpose:
What do you do?
For whom do you play?
What impact do you want?
Then write your purpose statement: Our team (answer to #1) to (answer to #2) so that (answer to #3).
You see your team's potential. It's time others see it too.
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